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Shabel Marketing
← All work 04 · Google Ads & LinkedIn growth

Paid where they search, organic where they scroll

Two jobs, run together. Google Ads buys attention from the people already typing what you sell. LinkedIn earns it, post by post, from the people who will need you in six months.

What it costs
Campaign setup, one-off$180–350
Ongoing ads management15% of spend
LinkedIn organic managementSee rate card
Google Business Profile$90 then $60 /mo

$200 monthly minimum. Ad spend goes straight to Google and sits outside our fee.

Step 1

Intent before budget

On search we separate people ready to buy from people just reading, and only bid on the first group.

Step 2

Creative worth the click

Real, high-resolution imagery in the ad and the same promise on the page it lands on. Most wasted spend starts here.

Step 3

A LinkedIn rhythm you can keep

Posts written and scheduled around what the business actually knows, published often enough that the feed keeps showing you.

Step 4

Trimmed weekly, reported plainly

Calls and forms tracked before a cent is spent; losing ads paused, weak post formats dropped, budget moved to what converts.

Within Earth Holidays

LinkedIn organic growth

No ad budget on this one. LinkedIn posts written and designed in-house for an online travel agency: destination stories, trade news and behind-the-scenes work, posted on a steady rhythm so the page builds its own audience and sends traffic back to the site.

Within Earth Holidays LinkedIn post creative

Scroll sideways for more from this feed.

The Hungry Commuter

Google Ads, image-led

One goal here: more of the right people on the website. We wrote the headlines and descriptions, shot and cropped the creative, and run the campaign day to day — one asset set that Google assembles into Search, YouTube, Discover and Gmail placements. Below are the live previews from the account.

Google Ads Search previews for The Hungry Commuter: four mobile mockups with headlines such as Start Your Day Right and Halal Breakfast Wraps, plus Call, Directions and Website links
Search — headline and description combinations, sitelinks and location extensions for the Ara Damansara LRT catchment.
Google Ads YouTube previews for The Hungry Commuter: four mobile mockups with Book now buttons and headlines including Best Breakfast For Commuters and Halal Breakfast Wraps
YouTube — the same creative in-feed with a Book now action, pointing at WhatsApp ordering.
Google Ads Discover previews for The Hungry Commuter: four mobile mockups showing commuters with breakfast wraps and headlines such as Fresh Tuna and Egg Wraps and Get Your Wrap Ready For Pickup
Discover — real photography of the station, the queue and the wrap, cropped for every feed ratio Google asks for.
Search YouTube Discover Gmail Ad copy written in-house Creative shot & cropped Managed monthly

Ads not working, or a LinkedIn page gone quiet?

Send us a screenshot of the account or a link to the page. We will tell you what we would change before you pay anything.