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Shabel Marketing

Small business.
Sharp marketing.

We build the websites, graphics, videos and Google Ads campaigns that small and micro businesses actually need: no retainer drama, no jargon, no minimum team size. Have a look at what we have made, then send us a message.

See the work
  • A written reply within a few hours
  • Fixed prices published below
  • 50% deposit to start
Latest work

Recent clients

The work

Four things we make, over and over

Each category has its own page with the full set of examples. Everything here was made for a real business with a real budget.

Websites & Landing Pages

Pages built to be found and to convert

One-page sites, full business sites and online stores. Fast, mobile-first, written to sell, and handed over so you can edit it yourself.

  • Copy, layout and build — not a template drop
  • Mobile-first, fast, and set up for search
  • Handed over with a walkthrough, yours to edit
Product site, quantum security
The Hungry Commuter
Within Earth Holidays
Image Assets

Graphics that look like a bigger company made them

Social posts, static and animated ad banners, logos and full brand kits. Sized correctly for every platform, delivered in editable source files.

View image assets
Video Assets

Short-form video, cut for the scroll

Reels, TikToks and YouTube Shorts edited from your own footage or from stock, with captions, hooks in the first two seconds, and vertical as standard.

View video work
Google Ad Campaigns

Budget spent on the people already searching

Search, Performance Max and local campaigns. Built, watched and trimmed weekly, with a $200 monthly minimum so small budgets still get real attention.

View ad campaigns

Services

Everything we do

Pick one thing, or hand the whole lot over. Both are normal.

Social & WhatsApp

Posting, community and broadcasts

Content calendars, daily posting and engagement, paid social on Meta, TikTok and LinkedIn, plus WhatsApp Business catalogues, auto-replies and campaign broadcasts.

Search & local

Google Ads, SEO and Business Profile

Campaign setup and ongoing management, SEO audits, monthly fixes and content, and a Google Business Profile that shows up when someone nearby searches.

Websites

One-pagers to online stores

A single landing page, a five-page business site, or a store with payments and stock. Built to load quickly and to be edited without a developer.

Design & video

Graphics, banners, logos, Reels

Social graphics, static and animated ad banners, short-form video editing, logo and brand essentials, and full brand identity kits.

Words & email

Copy, articles and newsletters

Blog articles, website and ad copywriting, newsletter setup and monthly campaign management, all written in your voice, not in marketing-speak.

Not sure what you need?

Tell us the goal and we will price it honestly

Custom scopes are welcome. Fill in the short form with what you are trying to grow and we will come back with the shortest route to it.

How we work

How working with us goes

  1. A short call

    Twenty minutes on what the business does, who buys, and what you want more of. No deck.

  2. A written scope

    Exactly what we will make, what it costs and when it lands. 50% deposit starts the work.

  3. We build, you review

    First draft goes out early so changes are cheap. Two rounds of revisions are included.

  4. Handover or retainer

    Files and logins are yours. If you want it run monthly, a retainer picks up from there.

The promise

What you get, in writing

Four things every project comes with, whether it is a $12 graphic or a $1,200 site.

  • A fixed price before we start

    The written scope carries the number. It does not move unless you ask for something that is not in it.

  • Two revision rounds included

    The first draft goes out early and deliberately rough, so the changes that matter are cheap to make.

  • The files and logins are yours

    Editable sources, domain, hosting and ad accounts are all in your name, handed over at the end. Nothing is held hostage.

  • A person, not a ticket queue

    You send one short form and the person who made the thing answers it. Usually within a few hours.

Questions clients actually ask

What will this cost?

Every price is published on this page: graphics from $12, a one-page site from $250, a five-page business site $600–1,200, retainers from $350 a month. You get an exact number in a written scope before anything starts, and a 50% deposit begins the work.

Retainer or one-off?

Both, and one-off is genuinely fine. Plenty of clients buy a site or a batch of graphics, take the files and run it themselves. If you would rather it was handled every month, retainers start at $350 with a three-month minimum, and paying a quarter up front takes 10% off.

Which industries do you work with?

So far: deep tech and post-quantum security, travel and online travel agencies, food and delivery, and professional services. The common thread is a small team with no in-house marketer, not a sector. If your buyers search, scroll or ask around, the work translates.

Who actually does the work?

We do: a small team, in-house. The person who replies to your enquiry is the person who builds the site and cuts the video. Nothing is quietly resold to an agency you never meet.

Something else on your mind? — three short steps, no sales sequence.

Rate card · valid from January 2026

Everything we do, and what it costs

Prices in USD. Ad spend goes straight to Google, Meta or TikTok and sits outside our fee.

Download the rate card (PDF)

Social media & WhatsApp

Content calendar & strategy$120–180 /mo
Posting & community engagement$200–350 /mo
Paid social: Meta, TikTok, LinkedIn15% of spend
WhatsApp Business setup$120–250
WhatsApp broadcasts & campaigns$150–300 /mo

Monthly social prices are per platform. Paid social carries a $150 monthly minimum.

Search & local

Google Ads setup (one-off)$180–350
Google Ads management15% of spend
Website SEO audit$150–350
Monthly SEO: fixes, content, links$300–700 /mo
Google Business Profile & listings$90 then $60 /mo

Ads management carries a $200 monthly minimum so small budgets still get real attention.

Websites

One-page site$250–500
Business site, up to 5 pages$600–1,200
Online storefrom $1,200

Words & email

Blog articles, 750–1,000 words$60–120 each
Website or ad copywriting$90–200 /page
Email newsletter setup$120–250
Email campaign management$180–400 /mo

Design & video

Social media graphics$12–25 each
Ad banners (static or animated)$35–70 each
Short-form video editing$70–150 each
Logo & brand essentials$250–600
Full brand identity kit$600–1,200

Monthly packages · three-month minimum

Starter

$350 /mo

One platform posted and managed, two SEO articles, one newsletter, a plain monthly report.

Most picked Growth

$750 /mo

Two platforms, monthly SEO, Google Ads managed, WhatsApp broadcasts, a call every month.

Full Service

$1,400+ /mo

Everything above plus email marketing, all content produced, and one team running the lot.

50% deposit to start, balance on delivery. Pay three months up front and take 10% off the retainer. Custom scopes welcome: tell us the goal and we will price it honestly.

Let's build something that grows.

Three short steps: what you need, the shape of the budget, and how to reach you. You will get a straight answer, a price, and a date, usually the same day.

Or look at the work first
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Pick everything that applies *

Is this a one-off or something ongoing?

Rough budget

A range is enough. It sets the scope, not the price — every price is published on the page.

When do you want it live?

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  • A person reads it, not a queue — usually within a few hours.
  • You get a written scope: what we make, the price, the date.
  • No sales sequence, no follow-up drip. One reply, then it is your call.
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